Free Account Audit








Free Account Audit
Campaign structure
We will assess the organization and structure of the campaigns and ad groups within the account to ensure they are set up for optimal performance.
Targeting
We will review the targeting options and settings used in the account, including keywords, demographics, and geographic locations, to ensure they are aligned with the advertiser's goals and objectives.
Conversion Tracking
We will check if the account is properly integrated with Google Analytics and conversion tracking is properly set up to track conversions.
Performance metrics
We will analyze key performance metrics such as click-through rate (CTR), conversion rate, and cost-per-conversion to identify trends and areas of improvement.
Budget and bid management
We will review the account's budget and bid management strategy to ensure that the campaign is optimized for maximum return on investment (ROI).
Auction Insight
We will review the Auction Insight report in the Google Ads account, this report will help understand how the account is performing in the auction, the metrics like Impression Share, Overlap Rate, Position, etc.
Quality Score
We will evaluate the quality score of the account and its ads, this score is given by Google and it's a measure of the relevance and usefulness of the ad and landing page.
Ad copy and landing pages
We will evaluate the ad copy and landing pages used in the account to ensure they are relevant, engaging, and optimized for conversions.
Negative keywords and placements
We will review the negative keywords and placements used in the account to ensure that the ad is only showing to the right audience.
And… So much more!
The list goes on and on and it would take us some time to write all of the areas our audit reaches, we listed only the best. Request a Quote to uncover all of the missing areas from this list and start scaling your business with us!
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