How we helped CitizenShipper reach $250.000 Revenue per Month

In order to continue increasing the number of listed shipments month over month, we crafted a fruitful 2-step-strategy that resulted in a 67% increase in listed shipments. The first step referred to a search for new opportunities, such as new keywords and new channels with a focus on new placements on a Display network. The second step referred to CRO experimentation which included a variety of A/B experiments on landing pages, Ads, and Ad extensions. Beside experimenting, we tested different attribution models and found our go-to model to track conversions data-driven.

To effectively tackle the challenge of maintaining profitable CPL to this day, we decided that the best approach would be to experiment further. Only at that time, we experimented with smart bidding strategies. After running various experiments with Target CPA, Target impression share, and Maximize conversions smart bidding strategies, we drew a conclusion that the Target CPA was our winning solution. Moreover, we went a step further and experimented with different CPA targets until we found the optimal CPL which we have been maintaining.