How we helped RushPCB UK reduce Cost per Lead by 71%
After just three months, we managed to reduce CPL by 71%, increase lead volume by 420% and increase conversion rate by 114%.
SEM, PPC Advertising, and Data Analytics
Project Overview
Rush PCB is recognized as a leading manufacturer of printed circuit boards worldwide with over 20 years of experience.Since 1997, Rush PCB UK Ltd. has been serving the electronics industry with printed circuit boards and assembly services in the United Kingdom and globally. Rush PCB does not put the badge of Best Printed Circuit Boards in the UK for no reason. Besides the UK, they have a major branch in San Jose, California. Rush PCB knows how to put innovation and engineering on a printed circuit board of any kind.They came to Scalers looking to increase lead volume while decreasing CPL (cost per lead).
Challenges
- Increasing Lead Volume
- Decreasing CPL (cost per lead)
Execution
Initial account targeting was focused on the UK, Germany, Austria, Switzerland, and Ireland. After thorough location analysis, we narrowed our targeting to the best-performing countries to decrease cost. Additionally, we noticed that during weekends lead volume was much lower while CPL was higher. To reduce discrepancy and save more money, we utilized ad scheduling. Changes in location targeting, ad scheduling as well as device optimization led to a significant decrease in CPL by 71%.
In order to increase lead volume, we chose an aggressive approach that gave us immediate positive results. Firstly, we researched only high-intent keywords for this business. Secondly, we targeted the best performing countries: the UK, Switzerland, and Ireland with those keywords. Acting aggressively is risky, but if you know how to act properly you might end up with a lead volume increase of 420%.
Results
After just three months, we managed to reduce CPL by 71%, increase lead volume by 420% and increase conversion rate by 114%.
Don't take our word for it, take theirs!
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Working with OptimumReach was (and continues to be) a fruitful collaboration. Since implementing their strategy, services and recommendations Rush PCB has experienced tremendous growth. Thank you for doing your work whole-heartedly and thoroughly!
Their expertise and dedication have made a huge difference to my business. I’ve seen increase in shipments over the course of 4 months while maintaining CPL the same which has been pretty remarkable – but I’d always like to see more and these guys know how to deliver!
From our overall collaboration since 2018, OptimumReach has been diligently working and driving positive change across the PPC accounts they manage. With 17+ years of work experience in the industry, and leading my own company as a CEO and Founder, I believe I can pick out extraordinary young entrepreneurs from the crowd and this team has them. I believe that OptimumReach have great potential to become A company in the PPC world.
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