How we helped RushPCB increase number of Leads by 130%

In order to increase the number of quotes per month, we decided to completely reconstruct the account. That’s not something you want to do unless you’re 100% sure of what you’re doing, because you risk resetting the algorithm and causing a mess. Once the account was stable, we gradually switched from manual to smart bidding and tested different smart bidding strategies until we found the winner to increase the number of quotes. In addition to PPC changes, we experimented in the CRO domain and created dedicated landing pages that attracted new customers. The results were remarkable and we increased the number of quotes by 130%.

Decreasing CPA is one of the biggest challenges, and when confronting this problem, it’s important to create a comprehensive strategy. First and foremost, we put focus on getting rid of irrelevant traffic by continuously optimizing search terms and adding negative keywords. Secondly, we tested different CPA targets, reducing CPA step by step. Eventually, we had to tackle the problem from a CRO side as well. So, we worked hard on improving the quality score by experimenting with Ad copies and Ad extensions. Our comprehensive strategy proved fruitful and we decreased CPA by 47%.